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Ron Ricci

Vice President, Customer Experience Services, Cisco Systems

Sales Enablement

Ron Ricci is a Vice President at Cisco and is globally responsible for four Customer Experiences in Cisco’s sales organization:  Executive briefings, demonstrations, proof of concept labs and proposals.  In this capacity, Ron spends countless hours with customers helping them lead and manage through their collaboration challenges.

He joined Cisco in 2000.  Ron spent his first 12 years in Cisco as the company’s Vice President of Corporate Positioning, reporting directly to Cisco CEO John Chambers with the charter of driving executive alignment and collaboration to Cisco’s top corporate priorities.

Ron is a published author and active in social media on Twitter as @RonRicciCisco. In November 2011, Cisco published Ricci’s second book, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential, which he co-authored with Cisco colleague Carl Wiese.  Ron’s first book, Momentum: How Companies Become Unstoppable Market Forces, was published by Harvard Business School Press in November 2002, and was ranked as a “Top 100” Amazon.com book for marketing and business strategy.

Prior to joining Cisco, Ron helped CEOs and executive teams tell their stories and position their brands, including top executives at Dell, HP, IBM and Adobe.

Articles

August 20, 2019

7

LIFE AT CISCO

Why a “Conscious Culture” Matters

The first time I heard Cisco’s Chief People Officer (CPO) Fran Katsoudas talk about a “conscious culture” I have to admit I already thought I was conscious of the culture around me. In retrospect, I think it’s easy to confuse a “conscious” culture with a “conscientious” culture.  I learned from form…

January 15, 2019

LIFE AT CISCO

Welcome to the Pressure Cooker:  How Will You Perform?

I learned a lot from my friend and Cisco’s former CEO, John Chambers, and he would always tell me: “You learn the most about people when they are under pressure.” It’s a fascinating personal and professional development question:  how will you react to pressure, pressure so intense it makes your hea…

December 18, 2017

1

DEVELOPER

Cyber Security is As Much about People as Technology

Cisco hosted the Southern California Cybercup Challenge in December in Cisco’s Customer Experience Center, and I was lucky to welcome a group of college and high school kids from across the state of California for the competition. Cisco hosts more than 2,500 customers a year in the John T. Chambers…

December 7, 2017

12

LIFE AT CISCO

Your Career Destiny Is Hard Work (and a Little Luck)

I’ve never told this story before.  I was set to join Cisco in July 2000.  However, I had scheduled a vacation the week prior to joining the company.  On the very first day of my vacation – actually, the first hour – I answered the phone in my hotel room, and the Chief Counsel of Cisco informed me t…